In this episode, Jaqueline Persons, Ph.D. discusses conducting research in private practice and contributing to the scientific literature. One important way clinicians can contribute to research is by She explains the importance studying of using data from practice settings to examine the role of cultural and other diversity in the treatment process, as many research studies have a lack of cultural diversity in the populations being studied. Dr. Persons values evidence based treatment and as the director of the Oakland Cognitive Behavioral Therapy Center, works with her team to collect data, study the process and research outcome of treatment, and publish their findings in scientific journals. She discusses her career in Cognitive Behavioral Therapy, and her work around individualizing Cognitive Behavioral Therapy for clients. Dr. Persons talks about the importance of studying whether the evidence -based practices are fitting for clients of nondominant cultures, and really understanding and connecting with clients to find a treatment that works for them. Jacqueline B. Persons, Ph.D. is the director of the Oakland Cognitive Behavioral Therapy Center and works with clients using Cognitive Behavioral Therapy (CBT). Dr. Persons is author of the book, The Case Formulation Approach to Cognitive Behavioral Therapy and has published numerous articles and two other books. Additionally, she is the past president of the Association for Behavioral and of Cognitive Behavioral Therapists, is a clinical professor in the Department of Psychology at the University of California, Berkeley, and has published a video series through the American Psychological Association in which she and her co-authors teach the basic skills of of clinicians to learn Cognitive Behavioral Therapy.